Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"

Marketing je u današnjem vremenu jedan od najvažnijih čimbenika uspješnog poslovanja poduzeća. Financijski rezultati poslovanja ovise o sposobnosti primjene marketinga. Budući da nije moguće zadovoljiti želje i potrebe svih potrošača, potrebno je napraviti segmentaciju tržišta i prilagoditi marketing odgovarajućoj ciljanoj skupini. Marketing plan je precizan i kratak pisani dokument u kojem se nalaze sve taktike i strategije koje poduzeće treba poduzeti kako bi se ostvarili zadani ciljevi. U fokusu ovog rada je marketing plan poduzeća ,,Mirnovec Pirotehnika d.o.o”. U teorijskom su dijelu rada predstavljene teorijske postavke marketinškog plana, dok je u praktičnom dijelu prikazan marketing plan na primjeru poduzeća ,, Mirnovec Pirotehnika d.o.o.".In the contemporary world, marketing represents one the most important factors in a company's successful business operations. The financial results of business operations depend on the ability to apply marketing strategies. It is not possible to meet the wishes and needs of all consumers, so it is necessary to segment the marketplace and adapt marketing strategies to the target group. The marketing plan is a precise and short written document that contains all the tactics and strategies that a company needs to undertake in order to achieve its goals. The focus of this plan, presented in this work, is marketing plan of the Mirnovec Pyrotechnics Ltd. The theoretical part of this work provides insight into the theoretical schema of a marketing plan, while the practical part shows the marketing plan designed for the example of Mirnovec Pyrotechnics Ltd